Advisory for Startups & Scale-Ups
Advisory for founders and management teams of startups and scale-ups, aligning stage diagnosis, scalable business model, governance and funding roadmap into an investor-ready trajectory.
Our approach.
We advise founders and management teams of startups and scale-ups on the strategic, financial and governance decisions that determine whether growth ambitions translate into a disciplined, financeable trajectory. Our role is to sit alongside the founders as an experienced counterpart — challenging assumptions, sharpening the equity story, structuring the cap table and preparing the company to meet institutional investors on their own terms.
Each stage of a young company — pre-seed, seed, Series A, growth and expansion — carries its own diagnostic questions, its own investor audience and its own governance expectations. We start by locating the company inside that arc: what has been proven, what remains to be proven, what capital is required and on what timeline, and what discipline the next stage will demand from the founders and the leadership team.
Investor-ready preparation is a substantive exercise. It combines a scalable business model, unit-economics and KPI discipline, governance that supports the next stage, a coherent funding roadmap and a clear picture of execution priorities. When these components are aligned, capital-raising becomes the natural output of a well-run company.
Our engagements typically cover stage diagnosis, business-model review, unit-economics and KPI framework, cap-table and governance review, financial-model support, funding roadmap and round sequencing, investor materials and curated investor engagement — sequenced so that each workstream feeds the next.
- Founders and management teams preparing a seed, Series A or growth round.
- Scale-ups structuring governance and unit economics for the next stage.
- Corporate innovators and venture builders launching new perimeters.
- Family offices and strategic shareholders supporting portfolio startups.
- Preparing the first institutional round
Founders moving from friends-and-family and business-angel capital to their first institutional investors need to formalise governance, cap table and reporting.
- Structuring a Series A or growth round
A scale-up with early traction is preparing a substantial round and must translate operating momentum into a rigorous financial narrative.
- Rebasing the trajectory after a difficult period
A company adjusting its model, cost base or governance is preparing to re-engage with existing and new investors on a credible plan.
- Scale
- Mid-market European advisory for startups approaching institutional readiness and scale-ups preparing capital events.
- Timing
- Typically several weeks of preparation, with delivery calibrated to the mandate and stakeholder review cycles.
- Geography
- Continental European corridors with recurring activity across France, Italy, Luxembourg, Switzerland and Monaco; selective UK, MENA and transatlantic exposure.
- Stage diagnosis and readiness assessment.
- Business-model review, unit-economics and KPI framework.
- Cap-table review and governance preparation.
- Financial model, funding roadmap and round sequencing.
- Investor-ready materials: teaser, pitch deck, information memorandum.
- Curated investor engagement and negotiation support through to closing.
- 01Diagnose
We map the company’s stage, model, governance and financing needs, and confirm the target investor profile.
- 02Sharpen
We sharpen the business model, unit economics, KPI framework and equity story into a coherent investment narrative.
- 03Prepare
We prepare the financial model, funding roadmap and investor-ready materials with the founders and management team.
- 04Engage
We approach a curated list of relevant investors under confidentiality and coordinate the diligence dialogue.
- 05Close
We coordinate legal, financial and governance workstreams with qualified counsel through to signing and post-closing set-up.
- Investor-grade readiness
The company meets institutional investors already prepared for their diligence standards.
- Disciplined trajectory
Growth ambitions are anchored on unit economics and KPIs the leadership can defend line by line.
- Governance ready for the next stage
Board, information and reporting rhythms are set up so the next round rests on stable foundations.
- Legal
Qualified counsel handles corporate documentation, cap-table changes, shareholder agreements and round documentation.
- Tax and audit
Qualified tax advisers and auditors validate accounting treatment, incentive schemes and jurisdictional implications.
- Governance
We help design a board composition, information package and reporting cadence aligned with institutional standards.
- Founder-friendly institutional discipline
We combine an entrepreneurial understanding of early-stage realities with the discipline expected by professional investors.
- Integrated preparation and engagement
The same team prepares the materials and leads investor engagement, keeping the story consistent throughout.
- Long-horizon partnership
We accompany founders across successive rounds, keeping strategic continuity across stages.
- Founders preparing an institutional round or first governance step.
- Scale-ups structuring the shift from founder-led to board-supervised operations.
- Companies with a credible commercial base and reporting discipline.
- Idea-stage projects without operational validation.
- Founders declining institutional documentation or governance.
- Businesses seeking guaranteed capital placement.
- Projections, scenarios and KPI targets are illustrative and remain the responsibility of the company. Legal, tax and audit responsibilities remain with the qualified professionals engaged by the company.
- Final terms of any capital operation are set by the definitive transaction documentation and by the participating investors.
- At what stage is it useful to engage an advisor?
- It becomes useful as soon as the company prepares its first institutional round, or reaches a stage where governance, unit economics and reporting must meet professional-investor standards.
- How do you approach the equity story?
- We build the equity story from evidence — unit economics, KPI history, customer discipline — and align the narrative with the audience of investors targeted for the round.
- Who runs the investor conversations?
- The founders own the narrative and the relationship; we prepare, sit alongside and coordinate the process end to end.
- How is legal execution handled?
- Qualified external counsel prepares and validates the round documentation. We coordinate the workstream so it stays aligned with the business terms agreed with the investors.